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ChatGPT – a Super HERO or a Crooked VILLAIN ???

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ChatGPT – a Super HERO or a Crooked VILLAIN?????

Really overwhelmed by the tremendous response on my last blog about ChatGPT and happy to see the interest on this new search engine is from across the globe. Not only interest, received several precise doubts and enthusiastic comments directly to me on this topic.

On the onset, would like to put more light on the subject with a focus on where all the new chatbot going to have impact or a general comparison about the same.

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How does ChatGPT compare to Google and other search engines?

 

ChatGPT, the AI-powered chatbot, can be used to search for information online as well as create new content. However, it goes way beyond a search engine and can challenge inaccurate assumptions, answer follow-up queries as well as own-up to errors. It can even create content on its own and is expected to revolutionize everything from customer service to research.

There are many potential uses of ChatGPT – some of them good and some, bad. It can be used as a conventional chatbot, and to make search engines and online searching more effective. It can automate many processes and even create codes. ChatGPT is a much better version of the current chatbots as it has a greater level of intelligibility and thoroughness. On the other hand, malicious users can use ChatGPT to create malware or phishing scams. It can also be used to create and spread wrong information.

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ChatGPT vs Google AI

 

Google AI and ChatGPT have some similarities and yet they are quite different from each other as well. Both use AI and machine learning to help users find answers to their queries. Both programs can search the internet and provide information.

They also provide similar additional services such as

– Making phone calls

– Playing games

– Control other devices

User Experience Battle

Twitter is all about the quick and snappy experience. It’s like hopping on a fast rollercoaster, with tweets whizzing by like colorful lights. It’s perfect for those who want updates on the go or a shot of humor during their busy day.

Threads, on the other hand, take a more patient approach. You’ve got to click through the tweets to get the full story, like unwrapping a surprise gift step by step. But hey, good things come to those who wait, right?

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While both ChatGPT and Google AI are primarily used for similar purposes, they each appeal to different types of users. ChatGPT is very user-friendly and can be used by anyone. Hence not tech users can use it to generate codes, check codes, and create bots to integrate with websites or applications. Google AI is more widely used by developers and tech users as it has a better understanding of natural language processing and can be integrated with other Google products (such as Gmail) for wider applications.

ChatGPT in its current shape and form definitely looks more appealing but suffers many critical drawbacks. If it needs to compete with the likes of Google, it needs to work on its flaws and ensure better safety of use and accuracy of the information that it generates.

Using CHATGPT for SEO & Content Creation

ChatGPT can be used to create content. It can also be used for performing research and analysis activities as well as summarizing web pages. It is also a great tool for generating content briefs. However, with millions of content creators jostling to catch the attention of the reader, content creators must use their judgment and perspective to create unique and engaging content.

Handing over the entire content creation responsibility to an AI is not a good idea. AI-generated content must be reviewed for quality and accuracy before it is published. ChatGPT already has known flaws which makes it generate incorrect content. While it can write essays and poems on any topic, it generates content by predicting the word sequences.

So while it can generate accurate-looking content, it could be factually incorrect. It is best to keep the following things in mind before using ChatGPT for SEO purposes.

– The current version is a prototype and users can expect more enhancements and features in the paid version.

– ChatGPT is not aware of current affairs that took place post-2021.

– ChatGPT is programmed to not generate content on certain topics.

– ChatGPT requires detailed instructions for better results as opposed to simple queries in Google.

– ChatGPT can answer follow-up queries by relying on its memory.

– ChatGPT has built-in biases that can influence outcomes.

– It is possible to identify content created by ChatGPT.

How is ChatGPT giving competition to regular search engines?

 

The current success of ChatGPT is mainly because of its ease to use. By making it user-friendly and enabling a conversation type of exchange, it has amazed a lot of users. While other search engines need accurate queries to generate desired outcomes, ChatGPT is able to generate content to answer queries. So for routine and simple queries, it is becoming the preferred search engine. Another reason why ChatGPT is giving competition to regular search engines is that it can give detailed answers to questions, even follow-up ones

With its current drawbacks, ChatGPT cannot be relied upon by itself. Human intervention and checks are required to ensure the accuracy and wholesomeness of outputs. We should look at ways to effectively channel the power of this tool, and create effective checks to avoid its misuse.

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Using CHATGPT for SEO & Content Creation

ChatGPT can be used to create content. It can also be used for performing research and analysis activities as well as summarizing web pages. It is also a great tool for generating content briefs. However, with millions of content creators jostling to catch the attention of the reader, content creators must use their judgment and perspective to create unique and engaging content. Handing over the entire content creation responsibility to an AI is not a good idea. AI-generated content must be reviewed for quality and accuracy before it is published. ChatGPT already has known flaws which makes it generate incorrect content. While it can write essays and poems on any topic, it generates content by predicting the word sequences. So while it can generate accurate-looking content, it could be factually incorrect. It is best to keep the following things in mind before using ChatGPT for SEO purposes.

– The current version is a prototype and users can expect more enhancements and features in the paid version.

– ChatGPT is not aware of current affairs that took place post-2021.

– ChatGPT is programmed to not generate content on certain topics.

– ChatGPT requires detailed instructions for better results as opposed to simple queries in Google.

– ChatGPT can answer follow-up queries by relying on its memory.

– ChatGPT has built-in biases that can influence outcomes.

– It is possible to identify content created by ChatGPT .

Conclusion

The growth of technology is inevitable and how we are going to effectively use the technology for the good of mankind is what makes its impact positive or negative. The arrival of ChatGPT already given a competition to Google and all the prevailing search engines and this gives a thrust to others for quality and technology enhancement to cope up with this new search engine which works on AI. ChatGPT and its functionality will have widespread acceptance in certain domains like healthcare and ecommerce platforms. Using ChatGPT, in the healthcare domain, which is gaining much popularity in the online world, it can use its conventional algorithm to interact directly with patients, provide information related to general health, assisting with scheduling appointment directly thru online options and even could answer general health related questions. In the E Commerce platforms, AI powered ChatBT can promote business by providing users with a personalized buying experience, this is the future or demand of the future generation to purchase remotely without physical visit of the shops. However, we can reach a conclusion, only after the massive usage of the new search engine and by getting more feedback from the users.

DR. Girish Krishnan

Director & Strategy Consultant.

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