Sensol Technologies is a well known Solar Installer in Trivandrum , Kerala focusing on Solar On-grid & Off – grid Solar Power Plants , Solar Batteries permitted by Luminous – one of the best battery dealers in India & Solar Water Heaters permitted by RACOLD – No.1 Thermal Product Dealers in India . They wanted to improve their online presence using Social Media Platforms, through Website Enquiries for phrases like “Sensol Solar Company” and other semantically related keyword queries.
They were looking for a marketing agency firm that had writing and marketing experience with their industry and could collaborate and could act as an outsourced CMO to their to develop authoritative thought leadership content and bring new qualified leads that the sales team could pick and choose from. They also wanted us to train their team as well.
⚔️ THE CHALLENGE
Our Client Sensol had been using marketing technology for more than 1.5 years, but they did not have formal training to maximize the use of the tool. While they were using some components, they were not using all of them, and not all efficiently. This caused gaps in their marketing and sales process, and most importantly, in reporting to see what campaigns were most effective.
✔️ WHAT WE DID
The solar industry is a pretty large and competitive marketplace. They were competing against local Solar installers such as Day One Solar and the big players such as Wattsun, Shivshakthi, Loom Solar. After first meeting with Sensol Solar, we suggested that their website platform needed some revamping. We needed a responsive website that was mobile friendly and worked beautiful across all devices for better website traffic engagement . How ever we still done On- page optimizations within the limits by adding meta descriptions and titles to each of their pages. We also performed competitor and keyword research in order to assess what type of content was needed to get their website to come up in searches related to the products and services they provide. Doing SEO & Local SEO resulted in a better position for the company .
Google Analytics metrics from April –Present day after we assigning the project to us .
SERP RANKINGS of Sensol Solar after from May – Present Day . We started 2 SEO months later due to the hosting storage issue we faced in the initial stage .
- Our Facebook & Instagram page had frequent posts of minimum 12 posts including Paid Campaigns for Brand Awareness & Lead Generation resulting the metrics shown above . Our Facebook page got more hike in Likes , Reach & Engagements from February – Present Day .
- Our followers on social want to hear from us, and they are also interested in our content offers. While we always want to share helpful information, sharing conversion pages for content offers helps your followers move through your funnel. The results are:
- 435% increase in profile visits
- 5% increase in social sessions
- 6% increase in social media interactions
- Generated Hot leads from the Last 3 months through Lead generation focused on Solar On-grid & Luminous Inverter products .