Will ChatGPT kill the dominance of Google ? !!!

Being in the domain of digital marketing for several years and as a digital marketing professional, studying closely the trends and changes in this domain is an ongoing exercise. This will help us in creating effective online strategies for the success of our growing client base across the globe.

Google was the undisputed leading search engine across the globe and enjoyed the position for the last so many years. Google set trends or to be more precise, dictate search trends according to their research and development. But, today the talk of the tech world across globe is revolving around the growing popularity of ChatGPT vs Google.

On the onset, would like to put some information in the perspective of a digital marketing professional about ChatGPT, the new AI chatbot in the market, which already given clear indication to Google about its arrival.

ChatGPT is an AI-powered chatbot that can engage in human-like conversations and dialogues with users. While it helps you search online it goes way beyond a search engine and can challenge inaccurate assumptions, answer follow-up queries as well as own-up to errors. It can even create content on its own and is expected to revolutionize everything from customer service to research. It is made by OpenAI, a San Francisco-based AI research company.

ChatGPT (Generative Pre-trained Transformer) was created by utilizing reward models and human AI trainers, and it was trained using reinforcement learning from human feedback. It understands context as well as intent and can have more logical, intuitive discussions because it was trained on a dataset of human conversations.


The biggest positive of ChatGPT is that it can generate unbelievably detailed information that is similar to something that humans would actually write. With its widespread potential uses and enhancements, it is touted to change the way we work, think and write and create. It can give detailed answers to questions, even follow-up ones. It is the biggest example of what AI is capable of and how far and how much it can impact our lives.



ChatGPT has the power and ability to disrupt the way search engine operations are done at present. It has many other drawbacks as well, especially because it is still in the prototype stage. For example, it sometimes writes inaccurate statements that are convincing and can be painfully verbose in its outputs.

Among other potentially harmful uses, it can cause problems for the academic community as students can use it to write their assignments. In fact, many academic institutions have already taken steps and put checks to combat it.

Because of its ability to create in-depth and convincing text, it can be misused to spread misinformation and propaganda.

Using CHATGPT for SEO & Content Creation

ChatGPT can be used to create content. It can also be used for performing research and analysis activities as well as summarizing web pages. It is also a great tool for generating content briefs. However, with millions of content creators jostling to catch the attention of the reader, content creators must use their judgment and perspective to create unique and engaging content.

Handing over the entire content creation responsibility to an AI is not a good idea. AI-generated content must be reviewed for quality and accuracy before it is published. ChatGPT already has known flaws which makes it generate incorrect content. While it can write essays and poems on any topic, it generates content by predicting the word sequences.

So while it can generate accurate-looking content, it could be factually incorrect. It is best to keep the following things in mind before using ChatGPT for SEO purposes. – The current version is a prototype and users can expect more enhancements and features in the paid version. – ChatGPT is not aware of current affairs that took place post-2021. – ChatGPT is programmed to not generate content on certain topics. – ChatGPT requires detailed instructions for better results as opposed to simple queries in Google. – ChatGPT can answer follow-up queries by relying on its memory. – ChatGPT has built-in biases that can influence outcomes. – It is possible to identify content created by ChatGPT .

Our Take

There are concerns about the potential misuse of the bot by bad actors to spread misinformation. Because of its ability to create seemingly accurate-looking text, there is also the concern that if ChatGPT becomes mainstream, can any content one finds on the web be truly trusted? If we can effectively channel the power of this tool, and create effective checks to avoid its misuse, it can revolutionize the way we search. Hope the creators of ChatGPT come up with a safer and more responsible version of it. Until then we say, use it with caution!


Longevity of Engagement Tussle

Twitter’s engagement is like a spark that quickly catches fire, with interactions flaring up and then tapering off as newer content takes the spotlight. It’s like a brief but intense burst of excitement!

Threads, however, keep the fire burning longer. By guiding readers through a series of tweets, the engagement lasts over a more extended period, like a slow-burning flame that keeps the audience warm and invested.

Content Consumption Time Clash

Twitter is like fast food for the social media soul – quick, convenient, and easily digestible. Its character limit ensures that messages are concise and to the point, perfect for users on the go.

Threads, on the other hand, demand a bit more time and attention. But hey, good content is worth the investment, right? Threads cater to those who enjoy in-depth information, engaging stories, and thought-provoking discussions.


In this Twitterverse brawl, both Twitter and Threads have their unique strengths and charm. Twitter is the champ of real-time updates and punchy messages, while Threads shine in extended storytelling and immersive experiences.

The winner? It depends on your content style, your audience’s preferences, and your communication goals. Why not use both platforms to unleash the power of Twitter’s quick wit and Threads’ compelling narratives? Embrace the diversity of social media, and let your content shine in the ring of the internet! Until next time, happy tweeting and threading! 

DR. Girish Krishnan

Director & Strategy Consultant.


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