Shirr is a Pharmaceutical Company in Kerala focused on the discovery, development, and commercialization of innovative therapies to alleviate patients’ suffering. Despite being the industry leader in providing animal and human healthcare products, our client struggled with organic traffic growth. The company was doing very well in the market, but they didn’t have an established online presence. With our expertise in Social Media Platforms & Online Platforms, we helped them gain a significant increase in organic traffic and quality leads.
⚔️ THE CHALLENGE
The company has a significant presence worldwide; however, they were not doing great in terms of digital growth and hence, they were missing out on potential customers.
The company was also struggling with the following problems:
• No Website
• No Social Media presence ( Facebook , Instagram, LinkedIn )
Our target was to establish online presence and increase their organic traffic and leads. The goal of our Digital Markerting Strategy was to boost the company’s discoverability on Online Platforms.
✔️ WHAT WE DID
Leading pharmaceutical marketing initiatives is challenging. The industry operates under intense regulation, making it vital that your pharma marketing strategies (and advertising campaigns) meet industry rules and regulations.. After first meeting with Shirr Pharmaceuticals, we suggested some requirements of Building a Website and get established in Online.We needed a responsive website that was mobile friendly and worked beautiful across all devices for better website traffic engagement. We then discussed with our UI/UX teams about the changes the site will need to engage the traffic and generate maximum possible leads. We decided to rebuild the site inline to our new SEO strategy.
Apart from above, the additional deliverables to increase the site’s digital discoverability were:
- Identified long tail and bighead keywords
- Created some SEO friendly quality content that was optimized to rank for those long tail and bighead keywords
- Got quality backlinks from authoritative sites to increase the Domain Authority of the website
- Building of website considering technical SEO optimization
- Worked on the site on-page optimization and maintained the bounce rate of the site in parallel
- Created page on Facebook, Instagram & LinkedIn .
Google Analytics metrics from April –Present day after assigning the project to us .
- SERP RANKINGS of Shirr Pharmaceuticals recent months.
Facebook Page Reach
- Our Facebook & Instagram page had frequent posts of minimum 12 posts including Paid Campaigns for Brand Awareness & Lead Generation resulting the metrics shown above . Our Social Media pages got more reach Reach & Engagements from Initial Stage – Present Day .
- Our followers on social want to hear from us, and they are also interested in our content offers. While we always want to share helpful information, sharing conversion pages for content offers helps your followers move through your funnel. The results are:
- 5k visitors to the Website through Organic & Paid Campaigns
- Established company in SERP Rankings
- Good Engagement rate in Social Media Platforms even the domain competitors are facing content concepts.
🏆 WHAT WE ACHIEVED
- Achieved First Page Ranking in SEO for focusing keywords.
- Generated Leads from Social Media Paid Campaign.
- Boosted the audience’s rate through Social Media.
- Branding of SEnSOL in the online domain got established.
- Organic leads increased thru professional SEO activities.